Type 1-Instructional Blog;
This type of blog consist of instructional posts that tells the reader how to perform a
particular task or actionable item. It can be a step by step ‘how to do’
article or a general information about performing a particular duty or task.
For example, a post about ‘how to prepare a wonderful meal’ is an instructional
post.
Instructional
posts are very good for Search Engine Optimization (SEO) because it is made up
of ‘every day’ language that is used occasionally, for example, if someone
searches on ‘How to prepare jellof rice’ online, it is most likely that your
post about ‘How to prepare jellof rice’ will appear in the search results.
These types of posts can become very valuable to the reader especially if you
include colorful and visual diagrams to accompany your written information.
Type 2-News Blog;
The power of publishing latest news articles on your
blog can not be over emphasized as this has proven to be one of the best ways
to drive traffic to your blog. Everyone around the globe wants to be abreast at
the latest happenings within and around the globe, news blogs that talk about
celebrity gossips, sports and sporting events, latest happenings in the
technological world, is a welcomed idea to most people.
Also
some companies are able to break the news to their customers immediately an
event happens or is about to happen but not every company has the luxury to do
so and that’s where you can step in for them as a blogger to write and publish
posts about their events and news on your blog.
Whether
it is original or based on opinions, news posts are very effective and
beneficial because they provide raw and current information to their readers,
and thus build readers’ loyalty and trust.
Type 3-Summary Blog;
This type of blog consists of posts that summarize current news and events.
They are like instructional post due to the fact that they provide direct
information to the reader but are more stylized and may not guide the reader to
completing a particular task. These types of posts are very popular because
they are shareable in nature. For example, instead of writing in details all
the factors that can affect a site’s earning, you can simply write out ‘Six
factors that can affect a site’s earning’ in a stylized and shareable way.
Type 4-Entertainment Blog;
This blog shares posts that entertains the user or
reader. The main goal here is to provide amusement to readers and the amount of
posts you publish on this blog depends on the seriousness of your brand. If you
are very playful person with an interactive brand voice, you can produce as
many entertaining posts as you want.
Type 5-Personal
Spotlight Blog;
This contains posts that talks about a person
or group of persons that could be of interest to readers or blog users. We as
humans are sometimes inquisitive to know about the person, we want to know what
he does, its social lifestyle and countless other things. A blog owner of this
type of blog capitalizes on this inherent human nature to publish posts about a
particular person of interest to the public such as a celebrity. Due to the
fact that this type of post engages readers emotionally, you can win the
interest and loyalty of your blog readers.
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